Assam;On Jan 28, Anvayins Kaziranga Ultra-Run 2023 will start off

GUWAHATI: The Anvayins Kaziranga Ultra Run 2023, scheduled for January 28, 2023, has a unique social purpose – to show support and deepen public awareness for the rare one-horned rhinoceros.

This is the first ever ultra run in Assam, and it will have four race categories for the runners – 52 KM 26 KM, 14 KM and 5 KM. The trail passes through pristine rural settings, paddy fields and tea plantations that promise to look less exciting than their city counterparts.
The Government of India has extended its support to the initiative through the Ministry of Development of North Eastern Region (M-DONER) while the Sports Authority of India has endorsed the event under its ‘Fit India Movement’ programme.

The event is organized by Anvayins Travels Private Limited, a Northeast India focused travel and hospitality platform that offers customized itineraries through the region.
Kaziranga, the most famous face of Assam, is home to the rare one-horned rhinoceros. After a steady decline in its population due to poaching, rhino numbers have steadily increased over the past decade due to concerted efforts by the government and various foundations dedicated to rhino conservation.

In line with the goal of the Ultra Run, a portion of the funds available in excess of event costs will be donated to Kaziranga rhino conservation.
In a press conference held in Guwahati on January 5, 2023, Farouk Alam, Secretary, Sports and Youth Welfare, Government of Assam said, “What is unique about this race is the synergy between civil society, corporate, forestry, government and tourism. This ultra run will become a national event, which will increase tourism, which in turn will boost the region’s economy.
Nishikant Das, Founder and CEO, Anvayins, said, “This event aims not only to contribute to the cause of rhino conservation but also to deepen Anvayins’ understanding of Northeast India, a land of outstanding natural beauty. Another initiative is to facilitate understanding. Unusual socio-cultural practices in the rest of the country. Accordingly, we are committed to making this an annual national event.

While Anvayins originally committed the entire capital for the event, the company has now secured financial sponsorship from leading financial institutions such as Bandhan Bank Limited, HDFC ERGO General Insurance Company Limited and HDFC Life Insurance Company Limited.
Apurva Sircar, Head of Marketing at Bandhan Bank said, “It is our pleasure to be associated with Anvayins Kaziranga Ultra Run 2023. For Bandhan Bank, North East and Assam have always been important markets. And it is a pleasure to see Anvayins is focused on creating a meaningful impact in the realm of wildlife conservation and climate in these areas. Also, Anvayins’ mission as an organization resonates with the bond – sustainability and holistic development. We look forward to partnering with them in this exciting initiative to maintain fitness as well as sustainability.
For HDFC ERGO, the event encourages fitness and health which inspired the organization to join as a wellness partner. Shilpa Desai, EVP and Head of Marketing, HDFC ERGO General Insurance Company, said, “In our efforts to serve India for the past 20 years, we at HDFC ERGO have been committed to providing our customers, employees, partners and all stakeholders with a holistic approach. Committed to encouraging wellness. Our association with Anvayins for the Kaziranga Ultra Run 2023 demonstrates our commitment to wellness and touching lives across Northeast India while promoting awareness about environmental protection. she does.
The nature-friendly theme of the event was to secure the future of rhinos, which resonates with HDFC LIFE who has joined as a life insurance partner. Lavneesh Gupta, Group Head – Bancassurance, HDFC Life said, “We are delighted to be associated with Anvayins Kaziranga Ultra Run 2023. As part of our social responsibility, we are focused on doing our part to make the world a better place. We are delighted to support this event which contributes to the conservation and protection of the one-horned rhino – an essential member of the forest ecosystem.
Apraava Energy Pvt Ltd, which has joined as an energy partner, is committed to bring inclusive growth to North East India. Rajiv Ranjan Mishra – Managing Director, Apraava Energy, said, “Our support for the Kaziranga Ultra Run 2023 reiterates our commitment to inclusive growth in India’s Northeast region. The aim of the company is to channelize its energies not only for business growth but also for the betterment of communities by meeting their immediate needs. In line with our areas of focus, this initiative will spread awareness about the conservation of the native one-horned rhino, highlight opportunities in the Northeast and promote sustainable and healthy livelihoods.”